* A National Survey of Major Yellow Pages Directories in Calif., Col., Ga., Ill., NY, Penn., Texas., etc.
© 1987-2003, 2004 by Norbert J. Kuk & Associates. All rights reserved. (#1)
Cleaners

Comparative Ad Analysis for _____________________________________


Services
Offered or
Problems
Solved:

Personal/Commercial Work
Drop-Off Service

Silks/Knits/Silk Finishing/Linen
Institutional/Industrial
Uniforms/Theatrical Costumes
Sheets/Pillow Cases/Pillows
Professional Dry Cleaning
Zippers Replaced
Tablecloths/Napkins/Fine
Linens
- Coats, Suits, etc.
Hats Cleaned/Blocked
Slipcovers Cleaned
Wash/Dry/Fold Laundry
Wedding/Formal Gowns
Dyeing/Deodorizing
Service (Hand Laundry)
Furs Cleaned/Stored

Full-Service Dry Cleaner & Laundry
Shirt Service/Finishing
Tie Cleaning


Laundry by the Pound
Delicate Fabrics Cleaned
Fabric Glazing/Protection
Ozone for Odor Removal
Suede & Leather Cleaned
Shirts Boxed or Hung

Weaving/Reweaving
Drapery Cleaning - Removal
Eco-Friendly Process
Flame Retarding / Area Rugs Cleaned
& Rehanging

Mothproofing/Waterproofing
(True) Hand Pressing/Hand Finishing
Spot & Stain Removal
Carpet & Upholstery Cleaning Bedspreads/Quilts/Blankets/Comforters
Alterations/Repairs/Tailoring
(Details Given)

Hand Washed/Hand Ironed Shirts
Fabrics Listed-Silks, Woolens, Flood/Smoke/Fire Damage
Wedding Gown Restoration/Preservation
Knits, Linen, Cashmere, etc. Removed


Prices Listed in Some Ads
Elimination of Allergens &
Sofa, Chair & Cushion Covers
Designer/Beaded/Couture Garments
Dust Mites

Down Garments/Sleeping Bags
$____ (One Price) Any Garment
Electric Blankets

Wholesale & Retail

Chinese Laundry/French Laundry
Evening Wear

Certified Garment Restoration Lab Window Treatments Take-Down/Re-Hang
Off-Season Clothing Storage


Confidence
Factors:

Yrs in Business/Modern Plant Specialization - e.g., Uniforms,
Certified Professional Dry Cleaner
Insured/Guarantees

Shirts, Drapes, Gowns, etc.
Family Operated / Finest Quality Work
Member Nat'l Cleaners Assn
Internatl Fabricare Institute
All Alterations/Work Done on Premises
Rated #1 by Local Survey
"Custom Hand Finished Work
Copy Showing Environmental Awareness
Scotchguard/BBB Member
Certified Master Dry Cleaner
(IFI) Certified Environmental Cleaner


Convenience
Factors:

Days/Hours Open

Pick-Up/Delivery / Bulk Cleaning Online Ordering/Scheduling
(Convenient) Parking
1-Hour(2-Hour, etc.) Service
Areas Served/Multi Locations
Location Data/Map

(No Extra Charge)

Toll Free/Fax Number
Credit Cards (Some)

Open Evenings/Saturdays
Pick Up and Deliver at Your Business
Same-Day/Overnight Service
Sunday Drop-Offs

Website Address
Monthly Charge Accounts
Drive-Thru Window

Invitation to Visit Website


Special Services
or Extras:

Senior Citizen Discounts
Take-Down & Re-Hang
Tourist Service / Valet Service
24-Hour/7-Day Laundromat
Service - Draperies

Bulk & Press-Only Rates
Volume Pressing - Commercial Insurance Claims


Used Wedding Gowns Bought & Sold
Shoe Repairs

Commercial Accounts Welcome Hand Blocked Knits & Repairs
Seasonal Clothes Storage
Heirloom Care/Antique Gowns
Monthly Coupons/Wholesale Prices
Tough Stain Removal
Fluff & Fold

Cash & Carry Discounts
Monogramming European
Tailor




Typical Related
Headings:


Laundries - Self-Service
Drapery Cleaners

Carpet & Rug Cleaners
Survey of Major Yellow Pages Advertisers *

* A National Survey of Major Yellow Pages Directories in Calif., Col., Ga., Ill., NY, Penn., Texas., etc.
© 1987-2003, 2004 by Norbert J. Kuk & Associates. All rights reserved. (#1)