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As visual images in entertainment marketing become an increasingly prevalent part of our daily lives, the importance of
projecting a strong artist image through video should not be underestimated. Visual images in music continue to add to
an artists ability to reach potential consumers and maintain strong relationships with their fans.
Over the past 3 years, we have seen use of music videos reach an unprecedented level on the internet. As television
programming models change, music programming continues to reach more consumers TV and cable networks as well.
Through this annual report, AristoMedia tracks the current outlets being used to showcase music videos. The following
pages will display the resources AristoMedia works with in marketing music videos, and the varied approaches these
resources take to maximize their own potential in reaching a wide range of consumers. The following outlets will be
discussed in this report:
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National Cable Networks

Internet Outlets

Multi-Regional/Syndicated Outlets

Video Pools

Closed Circuit Distributors

International Distributors

Regional Programs

Specialty/Mixed Format Outlets

Summary Overview GAC Reaches 50 million cable households
Supports continued investment in long-form music based programming with productions such as Edge of
Country, My Music Mix, GAC Nights, Positively GAC and featured artist specials with recent productions
including Lonestar and Neal McCoy as well as new artists like John Corbett and Taylor Swift. GAC is
also the exclusive television home of the Grand Old Opry.
Recent concert specials include: Kenny Chesney, Keith Urban, Brad Paisley Allison Krauss, Alan Jackson and
a Riverfront Concert Series "Hit Men of Music row."
GACtv.com recently re-launched the website where videos can be seen on-demand. Currently averages
900,000 unique visitors per month. 5 million page views monthly and 250,000 monthly video plays.
CMT Approaches 85 million Cable Households

Viewership now exceeds 84 million cable households
Current programming using video content includes CMT Power Picks, the Top 20 Countdown, Wide Open
Country, and new programs including Video Joint and the Top 10 Countdown featuring 10 videos from one
artist.
CMT.com continues to gain traction as one of the most visited music and entertainment websites, and boasts
unique content with the Studio 330 sessions, CMT Loaded and their own digital download service, Urge.
CMT is currently venturing in to the mobile era with the CMT Mobile Network, allowing users to stream full-
length music videos on their cell phones.
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The networks below support country music television programming on a national level. The trends show that in order to
have successful programming, you must have web representation as well. The outlets below are well-established names
and have morphed web site development into their objectives to promote country music.
National Cable Networks National Cable Networks (continued)
Pure stays true to Music Video programming
On air now for one year since converting from VH-1 Country, reaches 17 million households
Airs contemporary country music videos and catalog country favorites on a 24/7 basis with shows including
Pure Vintage, Studio 330 Sessions, Up Close, Wide Open Country and the fan voted Pure 12 Pack
Countdown.
On the web at www.CMTPureCountry.com
On-Demand is On Target for Music Choice
As the most popular On Demand network in the U.S., Music Choice has realized over one billion views since
its launch, with recent statistics placing views at more than 55 million per month.
Available on over a dozen cable systems including Comcast, Time Warner and Cox Cable and to cable
modem subscribers in 23 million households.
New in 2008: Look for an enhanced On Demand offering featuring thousands of videos, programmed and
customizable channels and Music Choice Originals.
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Gospel + Country = Positive Message
Atlanta-based GMC was the rst advertiser supported 24/7 network devoted to Christian and positive message
music videos.
Regularly airs videos with a positive message from country artists. Devote Monday nights to Country and
Southern programs. Recent playlists have included clips from Leann Rimes, Josh Turner, Emerson Drive, Tim
McGraw and Rascal Flatts
Through their website and their on demand services they have reached more viewers on a regular basis.
Currently in 18.5 million households with projected growth expected to double in the fourth quarter of 2008. 4
Internet Outlets
Online, music videos continue to gain traction among an ever growing and seemingly innite
audience. There are thousands of special feature, interview and promotion opportunities. Recent
statistics are staggering. As of June of 2007, 1.1 billion people

worldwide were online
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and 40% of
the U.S. population
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viewed more than 7 billion videos in March of 2007
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. The average viewer
consumed 55 video streams, or 145 minutes of video in the same month
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.
While licensing issues continue, on occasion, to impede clearances between record labels and
websites, the number of agreements cleared is steadily growing as videos become an integral part
of the online experience.
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Internet World Stats, June 10, 2007
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Percentage based on U.S. population reported by U.S. Census Bureau, www.census.gov
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Biz Report, www.bizreport.com, Viral Marketing June 15, 2007
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Com Score, www.comscore.com/press/release.asp?press=1460, June 18, 2007 YouTube, MySpace, Facebook and Google Video - Four of the most recognizable names on the net these outlets depend on consumer generated content and
represent a large amount of monthly impressions. Each network allows linking so consumers can post video links on their personal pages or proles while we
maintain overall control of the content.
Yahoo Music: In March of 2007, Yahoo received close to 11 million unique visitors to their video site. Other distinctive site features include reviews, top news stories,
and lyrics index.
AOL Music: Features include countdowns, videos on-demand, artist interviews, photos, and trivia. In March 2007, reported 7.5 million unique visitors to the site.
CMT.com: Digital arm of the nations most well known Country Music television outlet. CMT.com hosts artist proles and news pages for virtually all of country
music's nest. Select videos are streamed online and are tied into the many features such as voting and fan discussion that CMT.com has to offer. Loaded, CMTs
broadband video player, has streamed more than 100 million videos since its launch in July 2006. CMT.com will now feature ash-enable video streaming, allowing an
even wider audience of both PC and Mac users to view video on-demand.
Clear Channel Online Music and Radio: This service provides video content to all Clear Channel radio station websites, which have recorded 11.2 million
cumulative online viewers to date.
GACtv.com: Features include the latest headlines, videos on-demand, artist photos, requests from fans that make up the Top 20 Countdown, sweepstakes and
trivia. Reported current average of 900K unique visitors monthly to the site.
Goldbucklenetwork.com: Email goes out to 63,000 members and 500,000 additional newsletter recipients. Participates in monthly contests with country artists
and provide feature placement for artist during contest period.
GotuitMusic.com: Maintains featured artist pages and has hundreds of thousands of unique visitors per month.
JustEnoughTV.com: 110% committed to independent artists, JustEnoughTV receives150K unique visitors per month. JustEnoughTV also services content to
MSNVideo.com.
ManiaTV.com: This streaming internet TV show runs 24/7 with all genres of music videos. In March of 2007, they had almost 4.5 million unique viewers.
Singingfool.com: This music video based website allows members to set up their own proles and video playlists. Singingfool also services video content to
AllMusicGuide.com, Billboard.com, Friendster, GuitarWorld.com and Entercom Communications radio station websites. Maintains newsletter that is sent to 350,000
members and industry contacts with feature opportunities and the most popular videos on the site regularly receive more than 30,000 plays per day.
Starstyle.com: This retail based site allows users to click through products in posted videos to purchase them online. They launched their Country service with
Sugarlands Everyday America in May of 07 and the site currently pulls in thousands of unique views per month.
Yallwire.com: Launched in November of 2006, Yallwire.com is the country and Christian arm of Blastro Networks which also includes music video sites Blastro.com,
featuring dance, latin and hip hop content and Roxwel.com, which includes rock and heavy metal. The entire network receives approximately 2 million unique page
visits per month, with Yallwire receiving approximately 100,000 of those in its early stages of development.
As of August 2007, www.eMarketer.com reports that 21% of video downloaders are satised with the videos theyve downloaded from the web. 19% of
the sample interviewed, plans to download videos on the internet in the future. With the phenomenon of YouTube, that number will only continue to
grow. There are immeasurable opportunities for video streaming on the internet. The following are the most signicant websites that are maximizing
exposure for country music videos.
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Internet Outlets American Chart Show
Show airs video clips from cu