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Microsoft Word - Corporate Brochure
ABOUT US

Chheda Electricals & Electronics Pvt.Ltd

14, Hadapsar Indl. Estate , Pune 411013. INDIA
Tel : +91 20 26817780, 26876950 ; Fax : +91 20 26876948
Email :
ignition@vsnl.com

Website :
http://www.masterignition.com



CORPORATE INTRODUCTION

CEEPL pioneered the Electronic Ignition Unit (CDI + Ignition Coil) concept as a Value Engineered solution which
enabled to raise reliability and reduce system costs . The company has a wide range of products to offer. Our
focus has been to help customers cut costs and add value to their products using our innovative solutions.
Investments (approx INR 90 Million) in state of the art Machinery and Quality Equipments enable us to excel our
customers challenges to meet ever growing market expectations on performance, reliability and price.

CORPORATE SYNOPSIS

Directors
= Mrs. Rashmi J Chheda
Mr. Vijay Chheda (MD)


Capital
= INR 5 Million
Main activity = Manufacture of Auto Electricals
Present Products = Ignition Coils, Combined CDI & HT coils (EIU),


Magnetos, Regulators& Flasher
Installed capacity
= 25,000 Flywheel magnetos; 50,000 Digital CDIs;
(monthly)
1,00,000 EIUs; 50,000 R/R units.


3,75,000 Ignition Coils (alongwith group company)
Main customers = TVS Motor Company , Bajaj Auto , Leonelli-Spain
Yamai Agro Sprayers ,Birla Power Solutions
Total factory space
= 11,500sq.ft
Genset
= 85 KVA
Number of employees = 150

A NOTE FROM MD


At Chheda Electricals we believe that success is a synthesis of technology, human
resources and systems. We attempt to lay equal emphasis on all three. Reflections of these
are found in our substantial investments in the latest equipments, training and development
of skill sets of our people and our commitment to the norms of QS 9000. These
commitments drive us to achieve quality standards and build customer relationships.
We have imbibed a culture of striving towards exemplary product quality, cost reduction through Efficiency
management and on-time deliveries every time, in an attempt to delight our customers.
We do hope that these sincere efforts make us the Most Preferred Supplier in the auto-electrical segment.
JAI HIND!

CORPORATE HISTORY

1995 Company was formed under the umbrella of M/s Jagdish Electronics (I) Pvt Ltd.
CEEPL develops Electronic Ignition Unit (EIU) first time in India combining Ignition Coil and CDI unit.
1996 CEEPL starts manufacture of Exciter coils for Bajaj Auto Ltd.
1997 TVS Suzuki becomes first OE customer for supply of EIU.
1998 Prompted by ever increasing demand CEEPL moved to modern and bigger facility at Hadapsar, Pune.
1999 Develops micro controller based Ignition Advance with Throttle feedback.
2000 Develops Ignition System for Agro Sprayer.
2001 Becomes OE supplier of EIU for Bajaj Auto for all 2 stroke applications.
2002 CEEPL gets approval for magneto from TVS Motor Company
2003 CEEPL commences supply of Magnetos to TVSM
2004 CEEPL becomes a QS9000 certified customer.
2004 CEEPL becomes a Total Systems Provider with a wide array of products ranging from Ignition Coils to Digital CDI (Combined Digital
CDI & HT Coil) DIU, RR, Flasher, Throttle switch, Temperature & Speed Sensors etc
2004 New company Master Embedded Systems Pvt Limited formed in group to offer world class cost effective embedded design
services.
2005 Suzuki Motorcycles India gets added to the list of prestigious clients . Procurement commences with Solid state Flasher units.
2005 Chheda Group becomes more complete and competitive with Remote 3D Solutions added to group. Expertise in Industrial and
Product Designing helps in offering end-toend total solutions to the automotive industry.

2006 CEEPL introduces Ultracapacitor based Battery substitute products to add a new dimension and hopes to create history.


E N E R G I Z I N G T H E A U T O M O T I V E I N D U S T R Y !

8.6
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84
122 226
557
1250
1005
1800
2500
1208
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500
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1995-96
1996-97
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Sales in Lacs

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projected
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