ES
2007
U.S.
VISUAL
STANDARDS
GUIDE
SIGNAGE, PACKAGING &
TRANSLATION GUIDELINES
©
2007 by Lowe's
®
.All rights reserved.
Lowe's and the gable design are registered trademarks of LF, LLC. 2007
U.S.
VISUAL
STANDARDS
GUIDE
DISPLAY
©
2007 by Lowe's
®
.All rights reserved.
Lowe's and the gable design are registered trademarks of LF, LLC. Accessorios para el tocador

Vanity Tops
Cubiertas de tocador
Vanity Tops
Cubiertas de tocador
Accessorios para el tocador

Vanity Tops
Cubiertas de tocador
Vanity Tops
Cubiertas de tocador
28"
Product Type: drops out of PANTONE® 280c
English: 1.5" cap height
upper and lower case Folio Extra Bold
Spanish: .75" cap height
upper and lower case Folio Medium
.5"
BASELINE:
English: 2" from top of blue bar
Spanish: 0.75" from bottom of
blue bar
4"
.5"
Bilingual Example
This is an example of Blue Bar layout.
See Bilingual Layout Options on the following page for more details.
Signage Guidelines


Lowes



2007
55
Display
|
Side Cap Graphics Signage Guidelines


Lowes



2007
56
Display
|
Side Cap Graphic Specification
A semi-rigid sign which is located on either side of an end cap, parallel to the aisle
with or without product samples
SIZE:
2'-4"w x 4'-0"h
LOCATION:
On side cap, between 4'-2" and 8'-2"
PRODUCT TYPE COPY:
English: Folio Extra Bold. 1.5" cap height
Spanish: Folio Medium. 1" cap height
No type distortion allowed
COPY BELOW THE BLUE BAR:
48pt (mounting up to 7')
60pt (mounting between 7' and 8')
Maximum 65 words
BILINGUAL LAYOUT OPTIONS:
BLUE BAR plus VERTICAL COLUMNS for area immediately under the Blue Bar
with visual in the middle plus SIDE-BY-SIDE PANELS for side panels (with visual
in middle panel, English on left panel, and Spanish on right panel) OR only if
absolutely necessary, BLOCK-BY-BLOCK may be allowed for side panels when
English and Spanish text blocks can easily be stacked or appear one right after
the other. See the simplified layout illustrations and more detailed descriptions
on pages 136-138.

Blue Bar
Vertical Columns




Side-by-Side
Block-by-Block
PHOTOGRAPHY:
Up to 65% coverage
PRINT METHOD / SUBSTRATE:
Screen print onto .100 opaque white styrene or digitally print onto white vinyl
and mount with permanent adhesive to .100 white styrene.
COLORS:
One to full-color. If screen printed, blue bar must be printed as spot color,
PANTONE® 280c. If digitally printed, blue bar must match PANTONE® 280c.
NOTES:
If header is displayed outdoors, use appropriate weatherproof materials and UV
inks.

Aisle Directory signs must not be removed or obstructed.
HARDWARE /
INSTALLATION METHOD:
Mount directly to racking using screws that can penetrate the rack.

If mounting product to sign, be sure that mounting method supports total
weight of display.
Signage on side caps may be reserved for Lowes Corporate service messaging.
Do not displace corporate graphics. Please contact your Product Marketing Manager for information. Signage Guidelines


Lowes



2007
57
Display
|
Side Cap Product Display (Shadow Box)
B
r
u
s
h
e
d

N
i
c
k
e
l
R
e
p
a
i
r

P
a
r
t
s
Partes para reparacion de niquel cepillado
Sponges
Esponjas
Spong
es
Esponja
s
Sponges
Esponj
as
Sponge
s
Esponjas
Sponges
Esponjas
Sponges
Esponjas
Bilingual Example
This is an example of Blue Bar layout.
See Bilingual Layout Options on the following page for more details.
up to
4"
up to
2'-4"
4'-2"
Product Type:
drops out of
PANTONE
®
280c
English: 1" cap height
upper and lower case
Folio Extra Bold
Spanish: 0.5" cap height
upper and lower case
Folio Medium
3.5"w x 1"h area
for optional
Vendor logotype
reversed out of
PANTONE
®
280c
Area for Lowes bar code located
1.5" from right edge and 1.25"
from bottom
Safety Margins:
left & right: 0.5"
top & bottom: 0.5"
up to
4'-0"
NOTE:
In order to
comply with
ADA guidelines
for protruding
objects, a
sidestack must be
placed under side
cap
product displays
if over 4" deep.
Optional Header
Up to
4"
11.5"
Up to
48"
2.5"
(see page 14 for bar code specifications) Signage Guidelines


Lowes



2007
58
Display
|
Side Cap Product Display (Shadow Box) Specification
A display which merchandises product that is located on either side of an end cap, parallel to the aisle
MAxIMUM DISPLAY SIZE:
2'-4"w x 4'-0"h x 4"d
MA xIMUM SIDE PANEL SIZE:
4"w x 4'-0"h
HEADER PANEL SIZE:

Width of display x 4"h minimum
DISPLAY LOCATION:

On side cap, between 4'-2" and 8'-2"
HEADER LOCATION:

Mounted to top/inside of shadowbox
SIDE PANEL LOCATION:
Mounted to side of shadowbox
PRODUCT T YPE COPY:

Side Panel:
English Folio Extra Bold. 1" cap height



Spanish Folio Medium. 0.5" cap height



No type distortion allowed

Header:
English Folio Extra Bold. 1.5" cap height



Spanish Folio Medium. .75" cap height



No type distortion allowed
BILINGUAL LAYOUT OPTIONS:
FOR SHADOWBOX HEADER: BLUEBAR ONLY.


FOR SIDE PANELS: horizontal blocks and block-by-block.


Blue Bar Horizontal Blocks Block by Block



COPY BELOW THE BLUE BAR:
24pt (mounting between 4' and 5'), 48pt (mounting between 5' and 7'),

60pt (mounting between 7' and 10'), maximum 65 words
PHOTOGRAPHY:

Up to 75% coverage
PRINT METHOD / SUBSTRATE:
Side Panel: screen print onto .030 opaque white styrene or digitally print onto

4 mil. white vinyl and mount to display with permanent adhesive to .030 white

styrene.
COLORS:

One to full-color. If screen printed, blue bar must be printed as spot color,

PANTONE® 280c. If digitally printed, blue bar must match PANTONE® 280c.
NOTES:

If side panel content includes project instructions, clearly identify task steps

by placing the word step in front of each number in the order of instruction

and use the How-To icon.


If header is displayed outdoors, use appropriate weatherproof materials and

UV inks.


Aisle Directory signs must not be removed or obstructed.
HARDWARE / INSTALLATION:
Side Panel: mount directly to the shadow box using permanent adhesive or

double-sided foam tape.


Header: screen print onto .100 opaque white styrene or digitally print onto 4

mil. white vinyl and mount to display with permanent adhesive to .100 white

styrene (if header is mounted against display backer, styrene may be .030).


If mounting product in the display, be sure that mounting method supports

total weight of display.
SOURCE:

Lowes Procurement. Contact Product Marketing Manager for details.
Area on side caps may be reserved for Lowes Corporate. Please contact your Product Marketing Manager for information. Signage Guidelines


Lowes



2007
59
Display
|
Gravity-Fed Bin
Garantizado
Wood Finishes
Acabados para madera
Wood Fin
ishes
Acabados p
ara madera
Wood Finishe
s
Acabados
para made
ra
Wood Fini
shes
Acabados
para made
ra
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Bilingual Example
This is an example of Blue Barand Block-by-Block layout.
See Bilingual Layout Options on the following page for more details.
9.25"
4'-2"
4'
2'-4"
NOTE:
In order to comply with
ADA guidelines for
protruding objects,
a sidestack must be
placed under gravity-fed
bin if over 4" deep. Signage Guidelines


Lowes



2007
60
Display
|
Gravity-Fed Bin Specification
Wooden display located on side cap which merchandises product through gravity-fed bin
SIZE:
2'-4"w x 4'h x 9.25"d
LOCATION:
Side cap between 4'-2" and 8'-2"
BILINGUAL LAYOUT OPTIONS: Translate BLUE BAR plus BLOCK-BY-BLOCK for area under blue bar. See the
simplified layout illustrations and more detailed descriptions on pages 136-138.


Blue Bar
Block-by-Block

DISPLAY MATERIAL:
Wood painted to match PANTONE® 429c
GRAPHICS:
Provided by Lowes
NOTE:
Displays or products mounted 27" or above
must not protrude more than 4" into the
aisle.
Displays or products which are mounted
to extend below 27" may protrude up to
6" into the aisle.
Lowes Corporate selects product for display in gravity-fed bins.
Please contact your Merchant or Product Marketing Manager for information.
4"
maximum 27"
DIMENSIONS NOT TO SCALE Signage Guidelines


Lowes



2007
61
Display
|
Stackout & Sidestack
NOTE: When sidestacks are submitted for signage approval the QA certification must accompany it.
Bilingual Example
This is an example of Block-by-Block layout.
See Bilingual Layout Options on the following page for more details.
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Finishe