www.public.iastate.edu/~largeyam/final.ppt

u ever



Babysat for children under the age of 5?
Had young children in your home?
Given a child a gift for a holiday, only for them
to forget about it in a matter of days?
Told a child they couldnt have a toy since it was
too expensive?


We Have a answer for you


Noel's Toy Shop



3 Services Offered


Toy Store


Toy Rentals


Baby Equipment Rentals


Buy/Sell Used Toys



Description



Toy store that allows parents to rent toys for a couple
of days to see if child really likes them
Baby Needs rental department that allows for rental
of cribs, high chairs,
Selling and Buying of used toys


Organization Structure



Simple, small business
Save on management cost
Leadership effectiveness through direct communication


Business Goal



Happiness to children in local community
Low prices to parent/grandparents
High customer service and satisfaction to all to encourage
repeated patronage


Market Analysis



Industry Information
Target Market
Products  and Services
Competitors
Competitive Advantage
Risk Assessment


Industry Information



Demographic Data In Iowa:

   .37% parents income below $35,000


   .Grandparents healthy and live longer


.Sale in Iowa has grown by 34% last 5 years



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